Who am I?
I'm a creative brand strategist and media planner who thrives on turning bold insights into strategies and campaigns that spark. Whether it's crafting campaigns that feel authentic or solving complex challenges, I’m all about creating connections that hit home with the audience.
I was born and raised in southwestern Virginia, a region built on the backs of coal miners and farmers. Because of my very small town upbringing, I had a lot of time to read, create art from whatever I could find outside, and really connect with the world around me. I got the opportunity to really get to know people on a deeper level, which led me to become extremely interested in people’s passions and what drives them to do or act the way they do.
With a background in advertising and media, I've spent years understanding the heart of Gen Z and developing strategies that speak directly to their ever-changing, unfiltered lives. I believe in finding what makes people tick and using that to fuel creative solutions.
When I’m not strategizing, you’ll probably find me obsessing over data, brainstorming big ideas, or binging the newest season of Love Island.
FAQs
What do you do?
I build strategies and media schedules that break through the noise, making brands feel real, relatable, and totally in tune with their audience. From creative campaigns to media buys and everything in between, I craft approaches that resonate, drive results, and keep things fun. With me, it’s like a constant fireworks show finale.
What is your approach?
Strategy isn’t about checking boxes — it’s about connection. I dive deep into insights to uncover the why behind the what, and I build campaigns that don’t just look good on paper, but feel real in the world. Think of it as creating a spark that turns into a lasting flame.
What should lead me to connect with you?
Got an idea? Let's make it explode. Whether you're looking for a fresh perspective, a killer strategy, or just want to chat about your next project, hit me up! I'm always game to collaborate on new and exciting things.
What makes your approach different?
I believe in strategy that connects. That means I’m not about fluff or doing things just because “everyone else is doing it.” I dig deep into insights, understand your audience’s world, and build a strategy that feels as authentic as it is effective
What’s your creative process like?
It's part brainstorming session, part strategy deep dive, and part magic. I start by uncovering insights that matter, then I get my hands dirty creating concepts and strategies that will work for you. I work collaboratively with clients to ensure the final product is as brilliant as it is impactful.
If you could instantly become an expert in anything, what would it be?
Definitely becoming a professional napper. Imagine knowing all the perfect nap techniques and always waking up refreshed. If only there was a PhD in that... If that’s not possible, I think that being an expert in slam poetry would be a flex.